Campaign Activation, Community Management, Cultural & Product Launch Execution

Highlights:

• Launched Verizon’s Super Bowl campaign with Beyoncé, driving real-time brand engagement
• Led iPhone 15 social launch and end-to-end community management strategy
• Recipient of R/GA’s Rookie of the Year (peer-nominated, committee-approved)

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Launch: Can’t B Broken with Beyoncé 
Partner: NFL
Affinity: Culture, Sports

Role:
Community Manager


Trusted by R/GA and Verizon to launch the commercial on social media channels during Super Bowl LVIII. 


Results:
Massive pop-culture credibility for the mature telecom brand seen through coverage from WWD, Deadline, Ad Age and more.

Launch: myPlan influencer skit
Partner: Influencer @americanbaron
Affinity: Product

Role:
Community Manager


Partnered with Verizon to translate plan terms into clear, consumer-facing copy with a social-first brand voice.


Results:
Top-liked comment on influencer content, sparking nuanced conversation around the plan’s offerings and driving engagement.

  

Launch: Oppenheimer x IMAX
Partner: IMAX
Affinity: Culture, Entertainment

Role:
Community Manager


Partnered with Verizon to translate plan terms into clear, consumer-facing copy with a social-first brand voice.


Results:
Seamlessly connected entertainment to the telecom brand through rapid response to a high-performing IMAX post.