Social Media, Influencer Marketing, Campaigns, PR, Events
Shopify x Betsey Johnson Pop Up
In celebration of the brand’s first physical storefront since 2012, we hosted a VIP event ahead of a three-day pop-up in partnership with Shopify.
Role:
Influencer Manager, Content Strategist, Sample Coordinator
Invited and welcomed in +150 NYC influencers attending the VIP Party co-hosted by Julia Fox. Prepared content plan with paid agency and created on-site for evergreen usage. Organized day-of footwear and archive placements for VIP attendees including Julia Fox, Sarah Sherman, Busy Phillips and Amanda Lepore.
Results (Q1):
Instagram:
+39.4K New Followers (+101% YoY)
2.10% Engagement Rate (+55% YoY | +1,129% vs comp set)
TikTok:
+17.5K New Followers (+142% YoY | +193% Likes)
In celebration of the brand’s first physical storefront since 2012, we hosted a VIP event ahead of a three-day pop-up in partnership with Shopify.
Role:
Influencer Manager, Content Strategist, Sample Coordinator
Invited and welcomed in +150 NYC influencers attending the VIP Party co-hosted by Julia Fox. Prepared content plan with paid agency and created on-site for evergreen usage. Organized day-of footwear and archive placements for VIP attendees including Julia Fox, Sarah Sherman, Busy Phillips and Amanda Lepore.
Results (Q1):
Instagram:
+39.4K New Followers (+101% YoY)
2.10% Engagement Rate (+55% YoY | +1,129% vs comp set)
TikTok:
+17.5K New Followers (+142% YoY | +193% Likes)
RuPaul’s Drag Race 2025
NYC Influencer Watch Party
Role:
Influencer Manager, Content Creator
Celebrating Betsey’s dedicated episode in S17 E9 by hosting a party with local drag queens in NYC. Invited 20+ Influencers attended in full Betsey Johnson attire and celebrated the guest judge appearance.
Results:
Highest peak in Instagram’s follower growth for the quarter (0.22%).
NYC Influencer Watch Party
Role:
Influencer Manager, Content Creator
Celebrating Betsey’s dedicated episode in S17 E9 by hosting a party with local drag queens in NYC. Invited 20+ Influencers attended in full Betsey Johnson attire and celebrated the guest judge appearance.
Results:
Highest peak in Instagram’s follower growth for the quarter (0.22%).
Betsey’s Fruit Dress: Relaunch
Role:
Influencer Manager, Content Strategist
Partnered with superfan Steph Ermer to relaunch the Fruit Dress and drive initial sales. Created founder brief with Betsey Johnson for key messaging. Led end-to-end influencer management from brief through payment.
Results:
$13K in same-day sales, the highest sales day for the product.
Role:
Influencer Manager, Content Strategist
Partnered with superfan Steph Ermer to relaunch the Fruit Dress and drive initial sales. Created founder brief with Betsey Johnson for key messaging. Led end-to-end influencer management from brief through payment.
Results:
$13K in same-day sales, the highest sales day for the product.