Influencer Marketing, Social Media and Community Management, Gifting
Highlights:
- Led influencer gifting and co-branded partnerships across 7 launches.
- Promoted to build community management, grow Twitter, and launch Hero Skin Squad.
- Supported pre-IPO campaigns and brand-building storytelling.
Social Community Management
Developed first overall community management strategy with brand tone of voice across product launches and evergreen intiatives.
Mighty Patch Nose
Tease & Launch
Garnering excitement during the pre-sale Tease phase, to answering product and shopping questions during the Launch phase.
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Tease & Launch
Garnering excitement during the pre-sale Tease phase, to answering product and shopping questions during the Launch phase.
Lightning Swipe
Tease & Launch
Being cheeky during the pre-sale Tease phase, to positively engaging with consumers and answering product questions during the Launch phase.
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Tease & Launch
Being cheeky during the pre-sale Tease phase, to positively engaging with consumers and answering product questions during the Launch phase.
Rescue Balm +Dark Spot Retouch
Tease & Launch
Extended our Tease efforts a week in advance to promote the mystery product, answering any concerns before launch, and responding to feedback around product shade inclusivity.
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Tease & Launch
Extended our Tease efforts a week in advance to promote the mystery product, answering any concerns before launch, and responding to feedback around product shade inclusivity.
Assorted
Product questions and suggestions, shipping questions, merch ideas, and some hype.
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Product questions and suggestions, shipping questions, merch ideas, and some hype.
Hero Skin Squad
Developed content and community management strategy for the Hero Skin Squad, inclusive of polls + surveys, blog posts, and media content selection
Goal: Grow overall platform sign-ups and member usage
Role: Owned content strategy and creation, growth tactics, sweepstakes, and community management
Results: +5,000 amount of members in Q1, and increased member activity by 140% in the first month
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Developed content and community management strategy for the Hero Skin Squad, inclusive of polls + surveys, blog posts, and media content selection
Goal: Grow overall platform sign-ups and member usage
Role: Owned content strategy and creation, growth tactics, sweepstakes, and community management
Results: +5,000 amount of members in Q1, and increased member activity by 140% in the first month
Twitter
Developed first Twitter strategy for the brand
Goal: Grow account and develop bespoke tone of voice for platform.
Role: Introduce first community mamangement strategy, write copy for all posts, monitor and pivot strategy according to results.
Results: +66% following in Q1 via content batching for daily posting, implementation of community engagement, and building brand voice.
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Developed first Twitter strategy for the brand
Goal: Grow account and develop bespoke tone of voice for platform.
Role: Introduce first community mamangement strategy, write copy for all posts, monitor and pivot strategy according to results.
Results: +66% following in Q1 via content batching for daily posting, implementation of community engagement, and building brand voice.
